The world is now digital, it’s time to market digitally
With over 5.18 Billion internet users (64.6% of world population) and over 4.8 Billion active social media users (59.9% of world population) not having a digital presence is almost an existential issue for any business. Now is the perfect time to get into digital marketing and explore new markets.
From choosing the right platforms to crafting an effective digital marketing strategy, there is a lot to it.
Search Engine Optimisation
Search Engine Optimisation (SEO) makes your website visible in search engines such as Google and Bing. Billions of searches are happening every day, and people are searching for information, products and services through search engines. Performing SEO for your website will drive your potential customers right into your website.
Search Engine Marketing
People are relying on search engines such as Google to find products or services they need. It is almost certain that if someone is searching for a product or service, they’re in need of it. With Search Engine Marketing (SEM) also known as Pay Per Click (PPC) you can bid for the top space in search results to be visible when your potential customers are searching for you.
Social Media Marketing
There are over 4.6 Billion active Social Media users in the world, There is no better place in the digital world to create brand awareness and market your products or services. With digital marketing you can introduce your business and your products and services to potential customers.
Marketing
Email is an integral part of online communication. There are over 4 billion email users and over 80 percentage of marketers use email marketing worldwide. Email marketing campaigns are proven to be highly effective and have highest Return on Investment over marketing by any other communication channels.